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October 14, 2011

The Tribune reigns supreme

No. 1 in the region in circulation and readership
Chandigarh, October 14
The latest reports of the Indian Readership Survey (IRS) and the Audit Bureau of Circulations (ABC) have once again affirmed The Tribune’s leadership position among the English newspapers in the region. Your favourite newspaper remains the Number 1 English daily in both readership and in circulation.

The IRS report (2011 Q2) revealed that The Tribune’s average issue readership is almost double to that of Hindustan Times and over four times higher than that of The Times of India in the region comprising the states of Punjab, Haryana excluding NCR towns of Gurgaon and Faridabad, Himachal Pradesh and the Union Territory of Chandigarh.
The average issue readership for The Tribune was 5,46,000 as compared to Hindustan Times’ 2,87,000 and The Times of India’s 1,38,000.
The Tribune’s dominance is emphatically reiterated by the most recent ABC report (Jan-June 2011) which shows that it is the highest circulated English newspaper in the region comprising the states of Punjab, Haryana, Himachal Pradesh and the Union Territory of Chandigarh. The ABC figures (Jan-June 2011) put The Tribune’s circulation at 3,04,727, way above Hindustan Times’ 1,57,547 and The Times of India’s 1,08,270. These figures are excluding the districts of Gurgaon and Faridabad.
In Punjab, The Tribune’s readership is more than twice of Hindustan Times and over eight times of The Times of India. The IRS puts The Tribune’s readership in Punjab at 2,91,000, that of Hindustan Times’ at 1,11,000 and that of The Times of India’s at 36,000.
The circulation figures too reflect The Tribune’s supremacy in the state. The ABC puts The Tribune’s circulation at 1,61,231 as compared to Hindustan Times’ 89,362 and The Times of India’s 22,810.
Similarly, in Haryana too, The Tribune leads with a readership of 1,14,000 while The Times of India and Hindustan Times follow with 68,000 and 67,000 readers respectively. (These figures exclude the NCR towns of Gurgaon and Faridabad). In circulation too, The Tribune is way ahead of competition in areas beyond the NCR region. The ABC puts The Tribune figure at 60,391 as compared to Hindustan Times’ 27,542 and The Times of India’s 36,009.
In Himachal Pradesh, The Tribune’s lead is even more substantial. The IRS has assessed the average issue readership of The Tribune at 40,000 as compared to Hindustan Times’ 16,000 and The Times of India’s 8,000. In terms of circulation, The Tribune lead is equally substantial. The newspaper’s circulation is put at 34,427 as compared to Hindustan Times’ 3,441 and The Times of India’s 6,153.
In the Union Territory of Chandigarh too, in terms of average issue readership, The Tribune retains its number one position. The Tribune’s readership of 1,01,000 is ahead of the Hindustan Times’ 93,000 and miles ahead of The Times of India’s 26,000. The circulation figures reflect the same trend. In Chandigarh, The Tribune’s circulation is 48,678 as compared to Hindustan Times’ 37,202 and The Times of India’s 43,298.
Source: TNS

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