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February 22, 2012

Microsoft released another Google attack ad


Microsoft just launched another attack in its war with Google.
Earlier this month the company released a video spoof on Google’s privacy policies called the Gmail Man. This time Microsoft’s target is Google Apps.
The video claims that Google is guilty of Googlighting, a term it coined to describe how Google prioritizes its search business over its office-style applications. The video is a reference to Moonlighting, an ABC Bruce Willis drama from the 1980s.
Microsoft also released a scathing blog post which further attacks the search giant. “Many businesses find that Googlighting means taking shortcuts, making assumptions about how people should work, and generally  failing to build and deploy solutions which meet a wide range of business needs,” the post reads.
It goes on to pitch Office 365 to any consumer Google doesn’t appeal to. Microsoft calls its own service the “solution for businesses who don’t want their documents and mail read.”
Watch the video below:

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