NEW DELHI: India's largest carmaker is resorting to the pre-order gambit to stoke consumer interest in the upcoming festive period and thereby make up for muted sales in the fiscal year so far. Maruti's sales have been subdued largely because of a suspension in production following worker unrest in its plant in Manesar in Haryana.
The interest quotient for the yet to be launched Alto 800 seems to be high. In a unique effort, Maruti Suzuki India has started pre-launch bookings of the car which is slated to hit the market on October 16.
Dealers say that the new-look Alto comes with an array of changes. The most notable of these is a new 796 cc petrol engine that delivers a fuel economy of 22.7 kmpl, some 15 per cent higher than the engine of the old Alto. The revamped Alto also has a more contemporary exterior design, and the interiors have been overhauled with dual tone upholstery. While airbags have been added as a safety device, the scooped-out front seats give an additional 15 mm of rear leg space, and the tall boy design increases headroom by another 15 mm. MarutiBSE 0.53 % may also offer a CNG variant, what with many buyers opting for cheaper fuel options in entry-level compact cars.
"We have got 100 Altos for delivery and are expecting more arrivals once the car hits the market on October 16, which marks the beginning of the Navaratra's festival. The new car carries many contemporary features to generate incremental sales in the festive season," said a Maruti dealer in Delhi who did not want to be named.
Pradeep Saxena, executive director, TNS Automotive, a marketing research firm, says Maruti Suzuki is attempting to create a pre-launch buzz for the Alto with the pre-order strategy. "Timing is critical for the success of any product in a crowded car market. Maruti will also build up enough stock at its dealerships to cater to the anticipated high demand during the festive season," explains Saxena.
Alto, Maruti's quintessential car has been India's bestseller for 10 years in a row. It was also the world's most widely sold compact car in 2010. However, sales have taken a beating in the past couple of years as demand shifted to diesel cars and feature-rich premium hatchbacks. Sales dropped to its lowest ever for a month, to 10,500 units in August. According to the company Alto sales declined by 35% to 89,000 units in the April to August 2012 period compared to 1.22 lakh units in the same period a year ago.
You can visit the official Alto 800 page http://www.marutisuzukialto800.com/ to book your order by paying a booking amount of Rs 5000.
As per reports, the following could be the main highlights of the car.
Car Variant: The car will come in six variants—three in CNG and three in Petrol.
Mileage: Petrol variant expected to give a mileage of approximately 23 kilometre per litre while the CNG version will give a mileage of around approximately 31 kilometre per litre.
Interiors: Fashionable and trendy, the car with stylish headlamps, better headroom and legroom.
Colours: The car will come in six vibrant colours.
Price: The petrol version is likely to be priced between Rs 2.5 lakh and Rs 3 lakh while the CNG version will be priced between Rs 3 lakh and Rs 3.5 lakh.
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Alto 800 |
Dealers say that the new-look Alto comes with an array of changes. The most notable of these is a new 796 cc petrol engine that delivers a fuel economy of 22.7 kmpl, some 15 per cent higher than the engine of the old Alto. The revamped Alto also has a more contemporary exterior design, and the interiors have been overhauled with dual tone upholstery. While airbags have been added as a safety device, the scooped-out front seats give an additional 15 mm of rear leg space, and the tall boy design increases headroom by another 15 mm. MarutiBSE 0.53 % may also offer a CNG variant, what with many buyers opting for cheaper fuel options in entry-level compact cars.
"We have got 100 Altos for delivery and are expecting more arrivals once the car hits the market on October 16, which marks the beginning of the Navaratra's festival. The new car carries many contemporary features to generate incremental sales in the festive season," said a Maruti dealer in Delhi who did not want to be named.
Pradeep Saxena, executive director, TNS Automotive, a marketing research firm, says Maruti Suzuki is attempting to create a pre-launch buzz for the Alto with the pre-order strategy. "Timing is critical for the success of any product in a crowded car market. Maruti will also build up enough stock at its dealerships to cater to the anticipated high demand during the festive season," explains Saxena.
Alto, Maruti's quintessential car has been India's bestseller for 10 years in a row. It was also the world's most widely sold compact car in 2010. However, sales have taken a beating in the past couple of years as demand shifted to diesel cars and feature-rich premium hatchbacks. Sales dropped to its lowest ever for a month, to 10,500 units in August. According to the company Alto sales declined by 35% to 89,000 units in the April to August 2012 period compared to 1.22 lakh units in the same period a year ago.
You can visit the official Alto 800 page http://www.marutisuzukialto800.com/ to book your order by paying a booking amount of Rs 5000.
As per reports, the following could be the main highlights of the car.
Car Variant: The car will come in six variants—three in CNG and three in Petrol.
Mileage: Petrol variant expected to give a mileage of approximately 23 kilometre per litre while the CNG version will give a mileage of around approximately 31 kilometre per litre.
Interiors: Fashionable and trendy, the car with stylish headlamps, better headroom and legroom.
Colours: The car will come in six vibrant colours.
Price: The petrol version is likely to be priced between Rs 2.5 lakh and Rs 3 lakh while the CNG version will be priced between Rs 3 lakh and Rs 3.5 lakh.
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